Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
But all that means nothing if you don’t collect the data from those interactions.
“If an organization wants to take the time to create a multi-channel program where they either are proactively pushing out communications along different channels or just offering different channels for the donor to find at his or her own discretion, unless the organization also is capturing what’s happening via all those channels, then they’re not really getting the full breadth of the relationship,” Gaffny says.
- Companies:
- Epsilon
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