Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
To run a multi-channel campaign effectively, an organization must make data gathered from each channel available across the board so it can get a full picture of a constituent’s activity and be accurate in subsequent solicitations, regardless of channel.
Moving past the denial and anger stages to an acceptance of multi-channel fundraising is one thing. Embracing it and making it an organizational mindset is another.
- Companies:
- Epsilon
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