Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
It also allows you to offer donors a variety of communications, not all of which have to contain asks. If your direct mail is ask-heavy, for example, your e-mails could focus more on activism while your newsletter promotes news and advocacy. Testing to figure out the best combination of channels almost goes without saying.
- Companies:
- Epsilon
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