Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
But the key, Gaffny maintains, is ensuring that new channels supplement existing ones, rather than replace them. Moving a donor out of one channel and into another simply defeats the purpose. Your goal, he says, is to forge a well-rounded communication strategy that helps “support, cultivate, nurture and educate” a loyal and knowledgeable donor base.
- Companies:
- Epsilon
Related Content
Comments
