Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
As simple — and simplistic — as it sounds, multi-channel is just now coming into its own as a structured fundraising strategy. According to Roger Craver, founder and chief executive of Arlington, Va.-based nonprofit direct-response firm Craver, Mathews, Smith and Co., nonprofits are “waking up” to the power of integrated, multi-channel fundraising programs. But it doesn’t happen overnight. Craver says most nonprofits go through three distinct stages before finally embracing it:
- Companies:
- Epsilon
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