Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
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Stage One: Denial (“Integration won’t work for my organization.”)
Stage Two: Anger (“Others are doing so well, so why can’t we?”)
Stage Three: Acceptance (“Maybe this isn’t a fad after all …”)
This is for those of you who finally have come to Stage Three, are shaking off your shroud of denial and squinting in the bright light of fundraising’s future. And from what we hear, you’re in the majority.
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Abny Santicola
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