The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.

By Abny Santicola

Brave new Brady
One organization that surmounted the challenge of how and how frequently to communicate with donors is the Washington, D.C.-based Brady Campaign to Prevent Gun Violence, which launched a multi-channel fundraising campaign about two years ago.

The organization wanted to increase its e-constituent list and then integrate those new names into its direct-mail efforts.