Getting Your Wires Crossed
The best fundraising strategies stay true to their roots with uniform messaging transmitted via a network of diverse but seamlessly integrated platforms.
With 38,000 member and non-donor activist e-mail addresses, the organization launched a microsite supported by a print ad campaign called
the “NRAblacklist.com” in fall 2003. The page rails against an NRA-issued list of individuals, organizations and businesses that oppose “immunizing gun sellers against civil liability” and invites visitors to join that list by signing an online petition.
- Companies:
- Epsilon
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