The Blurring of Web, CRM and Social Media

When the popular social-media sites became established — and we're still only a few years into it — most nonprofits got started by creating a Facebook page, a Twitter feed and possibly a YouTube channel. And they started posting — news, links to campaigns, etc. — often more in hope than anticipation that someone was listening and something would come of it. That’s where many people still are. It soon became apparent that despite the excitement around it all, the social-media websites would not in themselves open up the floodgates to a new stream of income, and it was a channel like any other, albeit with huge potential for reaching a far wider audience.