The Blurring of Web, CRM and Social Media

With a socially enabled website and CRM solution, you can initiate, respond to and listen in on those conversations. And your donors can gossip their love for your cause to their friends and followers. That is partly made possible by the deep integration capabilities offered by the recently released Facebook Open Graph. This allows the latest website-CRM solutions such as iMIS to associate donors’ Facebook profiles — with their permission — to their constituent records in your database. That means they have granted you access to their social networks.