The Blurring of Web, CRM and Social Media

Furthermore, the Open Graph — which is a kind of gateway to Facebook for websites — also allows you to create apps that let the donors share what they are doing for your cause. For example, if you allow volunteers to sign up on your website, they can automatically share their volunteering activities on their Facebook pages — which of course spreads the news to their friends. If they reach a certain level of support they can post “gold supporter” status to their pages — or whatever you want.