The Capital Campaign Feasibility Study: Always a Good Idea

5. It provides an assessment of your staff and volunteer capacity to mount a campaign successfully. Assuming the donors are there, you still require a dependable infrastructure to solicit contributions, conduct cultivation activities and record pertinent data.

How do you conduct such a study? Most nonprofits hire outside consultants to conduct feasibility studies. Consultants are viewed by all parties as disinterested participants, and interviewees are thus more likely to be candid with them than they might be with a nonprofit’s board or staff members.