Case Study: A Different Kind of Outreach
The Capuchin Soup Kitchen finds success by stretching its fundraising efforts beyond its traditional donor base.
For decades, the soup kitchen had opened its doors to people of all faiths and backgrounds. As the soup kitchen’s agency partner, we felt a strong case could be made to start seeking new donors not only among Catholics but among people of all faiths.
After several meetings with the Rev. Jerry Smith and brother Bill Ceislak at the soup kitchen, we began looking for non-Catholic files to test, especially those with socially aware people who had similar values as the Capuchins’ donor base and who had contributed to other community-focused, charitable organizations.
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