Case Study: A Different Kind of Outreach
The Capuchin Soup Kitchen finds success by stretching its fundraising efforts beyond its traditional donor base.
The mailings started out conservatively in order to get a good reading on the lists and to establish a control letter. Several of the selected test files were comprised of known Catholic donors or appended files that identified Catholics. Others, however, were of socially concerned donors throughout greater Detroit who shared values and a giving history with Capuchin Soup Kitchen’s donor base.
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