The Capuchin Soup Kitchen Finds Success by Stretching its Fundraising Efforts Beyond its Traditional Donor Base

By Jim Dickman

Next we tested the message. Everyone strongly felt that food and family were the universal issues. In the test letter to the socially active files, we stressed the greater benefits of the ministry a little bit more, as well as the growing rates of poverty, unemployment and homelessness in the Detroit area. But the Capuchin Soup Kitchen’s spiritual roots and identity always were prominent. The copy variation increased the number and average amount of donations, although there also was a very good response to the control package.