The Care and Feeding of the Creative Mind
That’s why I like to have the client provide a brief “what’s hot?” document before beginning a new package. “Brief” is the key word here. We don’t need 10 press releases and every bit of information you have -- that’s information overload. Just give us a hot topic, like an emotional story of a person recently helped by your organization, a new program that’s experiencing great results or a research breakthrough that donors will find compelling.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
