The Care and Feeding of the Creative Mind
If you don’t do a written creative strategy or brief, you should at least have a team meeting or conference call to describe what you’re trying to accomplish. The worst thing to do would be to have your creative team start a project without clear direction.
Also keep in mind that there might be a hundred different “right ways” to write and design a successful piece -- but 99 of them might not be what you have in mind. Decide what you want and stick to it. Remember that it’s very difficult for your creative team to hit a moving target. If you don’t know what you want, fail to express it clearly -- or if you change your mind frequently -- you are guaranteed a long a frustrating editing process.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
