The Care and Feeding of the Creative Mind
Think big picture and worry about the details later.
4. Take a risk
In order to find a creative breakthrough, you must be willing to climb out on a limb. Of course, you should test any new approach first, to minimize your risk, but don’t be afraid to stretch every now and then. The willingness to test something out of the ordinary will give you a chance for extraordinary results -- plus, it will give your creative team the spirit to keep striving for “something extra.”
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
