The Care and Feeding of the Creative Mind
Realize that most gains are modest ones, achieved through a continual process of testing and evaluating different approaches. But by taking calculated risks, you’ll eventually find a new approach that blows everything else out of the water. It’s exciting.
5. Smell the roses
Some people speak up only when things go wrong. Don’t forget to crow about good results when it comes to year-end and you’ve made budget. And take time to celebrate all the little victories you win along the way. Give credit where credit is due. Creatives can be a different breed of cat -- and often misunderstood. But believe me, they’re like everyone else when it comes to someone saying “good job!” It feels good.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
