The Care and Feeding of the Creative Mind
Be specific in your criticism. “This part works for me, this doesn’t, because of X.” The worst thing to hear is, “I don’t know what it is about this piece, but I don’t like it.” Because, as we established in Item No. 2, there are at least 98 other “right ways” to do it over again and still have you come back and say you don’t like it.
- Companies:
- DaVinci Direct
Steve Maggio is an industry leader who has provided innovative strategy and creative for more than 200 nonprofits in his 30-year career. Since co-founding DaVinci Direct Inc. in 2005, Steve has served national accounts Disabled American Veterans, Lupus Foundation of America, Muscular Dystrophy Association, American Diabetes Association, American Cancer Society, Paralyzed Veterans of America, Memorial Sloan-Kettering, National Jewish Health and several faith-based charities, as well as regional healthcare, humane society, social service and international nonprofits. His teams have won more than 250 awards, including DMA ECHO, DMAW MAXI, DMFA Package of the Year, and NEDMA Awards for Creative Excellence, including Best of Show.
