You've Got Donations

Currently, CEG deals with the postal service for only two of its dozens of events throughout the year. And even then, it mails to only a fraction of its total subscriber list. As for non-event messages, CEG uses e-mail exclusively.

As a result, the organization saves more than $100,000 a year in postage and countless staff hours. In the program’s first year, event attendance leapt by 75 percent. In subsequent years, the organization increased its e-mail subscriber base from 1,400 to more than 10,000 registered recipients.