The Center for Economic Growth trades envelopes for in-boxes.

By Meghan Curtin

Whereas CEG previously used mailings to promote events and collected fees at the door, it now offers online event registration with online payment within e-mail invitations. The time necessary to draft, discuss and distribute a message was reduced from one week to approximately one or two hours. And CEG now can easily send follow-up e-mail to recipients who don’t respond to initial invitations.