The Center for Economic Growth trades envelopes for in-boxes.

By Meghan Curtin

Also, when planning e-mail communication, organizations should be wary of sending too many missives, which waters down the impact of any given message or renders it altogether dismissible. CEG segments its master list so that it seldom sends any given message to all 10,000 subscribers. Rather, it targets subsections of its list, sending specific messages to predetermined interested parties.