The Changing Face of Corporate Partnerships

“There need to be ongoing conversations and commitments at all levels of the organization when you’re trying to develop a partnership, so you really need to have that top-down and bottom-up connection between the two organizations in order for it to be a truly effective collaboration,” he says.

Connecticut Children’s Medical Center Foundation has structured its program so that through initial conversations with corporations it gets as much information as possible about what their business is, who their customers are, and what they’re trying to accomplish from a marketing, promotional and sales perspective. This better enables Nolan’s staff to match the corporation with either supporting programs or events that will help it find exposure among the customers it’s looking to reach.