20/20 Vision

I think the vision was so compelling; it was what all of the people associated or affiliated with the college really wanted — for St. Kate’s to step into a strong, national leadership role, and that’s what we’ve been doing.

FS: How did you connect alumni with the university’s mission for this capital campaign?
MMH: Every way we could. Personal interaction. We had a number of events. We developed an e-communication that we sent out routinely. And the end of our campaign was also our centennial. So we celebrated the college’s centennial in the final year, and that really allowed the college to engage in storytelling and deepening the myths of the college. So we received a great deal of publicity around that time.