The Conference Board: Economic Downturn Will Have Major Effects on Corporate Philanthropy in 2009

When asked what they anticipate as their biggest 2009 challenge, giving officers most often said an increase in the number of grant requests, followed by inadequate financial resources, a decline in their corporate foundation endowment, and measuring results/outcomes.

Where Resources are Going
In terms of 2009 programs, event sponsorship will see the biggest decrease, with resources falling for 55 percent of survey respondents. Volunteerism will see the biggest increase, with 45 percent of the survey respondents reporting a resources increase.