The Conference Board: Economic Downturn Will Have Major Effects on Corporate Philanthropy in 2009

The principal management issue on the minds of most respondents is measurement of results/outcomes, which increased in importance for more than half of those surveyed. This was also the only issue for which no respondents reported a decrease in importance. Brand visibility/awareness was cited as increasing in importance for 48 percent, while the relationship to broader corporate sustainability goals was cited by 46 percent.

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