The Debate Over Fundraising Costs
It's a hot-button issue, indeed, but it's time to turn the focus to the right things.
Let's consider the recent brouhaha an important reminder to our high calling as fundraisers that we need to behave with honesty, authenticity and transparency. Equally important, we need to stop apologizing for spending money on more effective management and fundraising and, instead, educate people about the realities of how fundraising works.
- Companies:
- Direct Marketing Association
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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