The Debate Over Fundraising Costs
It's a hot-button issue, indeed, but it's time to turn the focus to the right things.
By
Tom Harrison
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
If nonprofits were not honest in their fundraising or their use of fund, or were not in control of their budgets, there are major legal and ethical problems to be addressed in a court of law.
But the problem here needs attention beyond a court of law; in the end it's the court of public opinion that matters. The media, fueled by self-appointed, self-anointed charity watchdogs, have reduced the issues once again to fundraising costs — implying that spending money to raise money is, at best, a necessary evil.
0 Comments
View Comments
- Companies:
- Direct Marketing Association
- Russ Reid
E
Tom Harrison
Author's page
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Related Content
Comments