The Debate Over Fundraising Costs
It's a hot-button issue, indeed, but it's time to turn the focus to the right things.
What it's really all about
There's a lesson in all this. The manner in which nonprofits raise and spend money is a hot-button issue. And it's incumbent on all of us in the fundraising profession to do a far better job of honestly educating media, donors and the public about the realities of fundraising (another good reason we should all be part of the Direct Marketing Association Nonprofit Federation).
- Companies:
- Direct Marketing Association
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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