The Debate Over Fundraising Costs
It's a hot-button issue, indeed, but it's time to turn the focus to the right things.
Who among us would invest our retirement savings in an organization boasting that it spends the least on management and marketing? No one. That organization would be doomed to failure. Shouldn't nonprofits tackling the most pressing problems of our day have the best management and marketing available?
- Companies:
- Direct Marketing Association
- Russ Reid
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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