Analyze This!
The deeper you dig into e-mail info, the more effective your overall campaign.
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Craig Depole
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But we’re leaving out an important part of the analysis if we don’t look at the behavior behind the e-mail address.
Who is the person opening and clicking? Does she click through every e-mail or just the ones that ask her to take action? Is she opening the e-mail and then abandoning it? Does she rally her friends around her cause? Does she download the video? Does she also participate offline?
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- Epsilon
Craig Depole
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