Analyze This!
The deeper you dig into e-mail info, the more effective your overall campaign.
Given the very low cost to send an e-mail, the prevailing mindset has been to keep sending to every e-mail address on the list regardless of activity. However, if a large portion of the subscriber base has not opened or clicked through an e-mail in 12 months or more, it’s time to rethink the contact strategy for this group. These people should be treated like potential prospects or removed from the list.
- Companies:
- Epsilon
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