Analyze This!
The deeper you dig into e-mail info, the more effective your overall campaign.
2. Time to engage. The average length of time between acquiring the e-mail address and the addressee opening an e-mail has particular meaning for evaluating new subscribers. The shorter this time period, the more active the e-mail account likely will be. Based on the findings, strategies can be developed to encourage the second engagement.
- Companies:
- Epsilon
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