Analyze This!
The deeper you dig into e-mail info, the more effective your overall campaign.
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Craig Depole
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A valuable supporter might be a person who spreads the word about a program, but it also might be someone who makes one sizable gift per year, or someone who signs a petition on important issues. Understanding each supporter’s individual value will strengthen your relationships with them and improve results.
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- Companies:
- Epsilon
Craig Depole
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