The Devil (and Second Gift) is in the Details

Care Net’s thank-you letters include our standard logo across the top, along with three other donor brands running along the right side of the stationery — two representing monthly donor programs and one representing the high-dollar program. Because of our small donor base, we developed a one-size-fits-all thank-you letter that enabled us to save a few bucks on printing while keeping the donor brands in front of each donor segment.