The Devil (and Second Gift) is in the Details

The purpose of the back of the letter (no white space!) is to encourage regular donors to join the monthly partners program. Donors who are interested can sign up using checking/savings or credit card drafts.

All fairly straightforward, but we wondered how we might better employ this touch point to raise more money and connect more personally with our donors. We thought about how for-profit businesses interact with their customers, and the answer was clear: on the customer’s own terms. Customers are asked if they would like to receive e-specials, coupons, information from like-minded businesses, etc. The information they provide dictates the terms of the relationship, which are settled right up front at the very beginning of the relationship.