The Devil (and Second Gift) is in the Details

So why not ask first-time givers how they want to be communicated with, right up front? Not only did we do that, but we even blew the dust off of the organization’s Donor Bill of Rights and enclosed a copy of it, as well.

But the key was the letter copy. It asked, “Can we call you? Would you like to receive a receipt letter after each donation? Do you want to receive our monthly letter? Would you like to receive the magazine? Would you like to become a monthly donor? Please let me hear from you today.”