The Do's and Don'ts of Online Fundraising and Communications

Between President Barack Obama’s successful 2008 online campaign and the myriad tactics candidates employed this fall, the political sphere has provided many lessons in regard to online fundraising and communications.

During the Care2 webinar “Lessons From Campaign 2010: Innovations in Online Fundraising and Organizing From the Mid-term Elections,” Teddy Goff, associate vice president of strategy at Blue State Digital, and Taryn Rosenkranz, director of marketing and new media for the Democratic Congressional Campaign Committee, discussed three underlying principles of the Obama campaign, and the do’s and don’ts of online fundraising gleaned from 2010.