The Do's and Don'ts of Online Fundraising and Communications

Three principles
“The most important thing to keep in mind is the audience and particularly the way the audience has changed,” Goff said.

Supporters and donors have increasingly moved to the digital world when it comes to getting news, gathering information and even donating. And the digital world “gives the opportunity to talk to supporters in a way that activates and unlocks even more passionate support and turns these people into evangelists,” he explained.