The Do's and Don'ts of Online Fundraising and Communications

3. Participation. Lower the barriers to entry, and give people something to do, Goff said. For example, allow them to create events, watch video, tweet something, etc.

“Continue to think creatively about ways to get people involved and participating as the landscape changes,” he said.

Do’s and Don’ts
“How can we take the Barack Obama phenomenon and make that work for most people?” Rosenkranz asked. “It’s not going to work on the same level for most people. You’re not going to have the budget or persona or the name recognition. What can we take from what we learned there?”