The Do's and Don'ts of Online Fundraising and Communications

She said the most successful strategy is when you’re able to bring in more grassroots supporters. How do you do that online? Here are some do’s and don’ts.

Do: Have good subject lines. Use one-word subject lines, short, mysterious, vague words — negative words sometimes work best, i.e., absurd, outrageous, despicable. “Don’t give away what you’re doing,” Rosenkranz said.