The Do's and Don'ts of Online Fundraising and Communications

Don’t: Use the following …

• Contribute before midnight tonight
• Critical fundraising deadline
• Double your donation
• Last chance to give

“No one really wants to do anything that’s difficult or hard. Saying donate now or last chance to donate is a bad idea … you just gave away the joke,” Rosenkranz said. “And there’s never a last chance to give money.”

Do: Write from one person to one person. “When it’s asking them to do anything, people will be more likely to do it when it’s personal,” Rosenkranz said.