The Do's and Don'ts of Online Fundraising and Communications

Don’t: Send from the “Smith Campaign.” “Many times you think it’s important to say ‘American Red Cross’ as the from line, but sometimes it might make sense to actually make it from a person. It’s a lot harder to say no to a person than it is to an entity,” she said.

Do: Put a video on your contribution or donation page, and make it easy for people to share it.