How Much Asking is Too Much?
The donor-burnout myth is one of the most harmful forces in our sector.
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Jeff Brooks
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While a $50 gift does indeed take $50 out of the donor’s bank account, the donor ends up richer, not poorer, for the transaction — because this transaction involves much more than just money. (Ask people who choose poverty or a monastic life for spiritual reasons if they think giving things away leaves you richer or poorer.)
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