How Much Asking is Too Much?

In other words, donors who have had less “rest” from fundraising give more than those who are well rested.

The more you ask …
If you’re avoiding asking donors who recently gave, you’re actually missing the time when they’re most likely to give. You’re waiting until their passion cools before asking them again. Worse even than that: While you’re maintaining your careful silence, someone else is talking to them. The passion and good feelings you helped spark are benefiting someone else.