How Much Asking is Too Much?

Really, it’s almost freaky: The more you ask, the more you’ll get. Donors like to give. They like to hear from you. Unless you’re doing a truly terrible job of fundraising, the impacts you send are much more positive events than negative ones in most donors’ lives.

There are exceptions, of course. There are donors who complain loudly that they never get a moment’s peace from your nagging appeals for money.