How Much Asking is Too Much?
The donor-burnout myth is one of the most harmful forces in our sector.
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Jeff Brooks
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But look at the numbers: The ratio of those who said “Yes” by writing a check to those who said “No” by complaining is many thousands to one. Even if you hold the specious belief that every complainer represents several others who feel exactly the same way but didn’t complain — even then, the ratio is thousands of “Yes” votes to every “No.” Which group should be influencing your thinking more?
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