The Don’t Ask — Tell! Approach to Fundraising
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It wouldn’t be prudent to project exactly how much your renewal rates will improve by mailing, for example, anywhere from one to four purely informational pieces in a given year. But, I can tell you from experience that the more often you communicate pertinent information to your donors, the better your renewal results will be.
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- Companies:
- Grizzard Agency
- People:
- Claude Grizzard,
Claude Grizzard
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