The Don’t Ask — Tell! Approach to Fundraising
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One of the more often overlooked informational mailing strategies is acknowledgement. Donors overwhelmingly tell us in focus groups that the reason they give their money away is “because it makes me feel so good!” Nonprofits can and should tap into that wellspring of desire, thus reinforcing the donor’s decision to send you money.
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- Companies:
- Grizzard Agency
- People:
- Claude Grizzard,
Claude Grizzard
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